Innovation and Technology: Artificial Intelligence as a Driver of Change in Economy, Governance, and Society

Section chair: Linda Girsch

Contact details: sbas@itmo.ru

Section language: Russian

The session is devoted to exploring the transformational potential and current challenges of applying artificial intelligence in modern marketing practice.
The main objectives are to analyze advanced AI solutions for audience segmentation, content personalization, predictive analytics, and advertising campaign optimization, as well as to discuss ethical and operational barriers to AI implementation.
Target audience: marketing researchers, data analysts, digital strategists, and practicing marketers interested in enhancing the effectiveness of marketing strategies through AI. The session is expected to include presentations on the following topics: AI-driven customer journey mapping, generative models for content creation, real-time advertising optimization, data privacy preservation methods in AI systems, and case studies of successful AI integration into marketing campaigns.

New Frontiers and Challenges of AI‑Driven Marketing

Section head: Lyubov Silakova

Contact details: sbas@itmo.ru

Section language: Russian

Modern business and entrepreneurship face not so much a shortage of technologies as the problem of their meaningful selection and integration.

The section focuses on Technology Intelligence, systematic methods of analysis, evaluation, and forecasting that transform emerging technologies or technologies in the early stages of maturity into the basis for competitive strategies, sustainable business models, and products with high market acceptance potential. We consider the entire chain: from a scientific idea in a university laboratory to its transformation into a market product or public policy.

Technology Intelligence: From Assessment to Strategy

Section head: Yuri Kabanov

Contact details: sbas@itmo.ru

Section language: Russian

The session will focus on the socio-humanitarian aspects of AI development and its impact on society and public governance. The results of research conducted by the E-Government Technology Center at ITMO University and the Higher School of Economics in St. Petersburg will be presented.

Artificial Intelligence, the state, and society

Section head: Anastasia Druzhinina

Contact details: sbas@itmo.ru

Section language: Russian

The session “Educational Practices in Technology Entrepreneurship” is designed specifically for practitioner-instructors and curriculum developers as a platform for the direct exchange of proven tools and real-life cases. Its objective is to move the discussion from theory to practice, focusing on specific teaching methodologies, digital tools (including dashboards), and approaches to integrating real industry experience into academic programs.
The goal is to create a temporary platform for sharing experience and validating new educational “standards.”
Possible presentation topics include:

• Tools for assessing early-stage startup progress
• Cases of integrating corporate accelerators into the educational process
• Other practical approaches to teaching technology entrepreneurship.

Educational Practices in Technology Entrepreneurship

Section head: Evgeny Kapoguzov

Contact details: sbas@itmo.ru

Section language: Russian

Scientific and technological cooperation among BRICS countries: challenges and prospects

2025

FTMI ITMO

CONTACT

Ksenia Klimshina

Head of the Center for Research Organization Faculty of Technological Management and Innovations