Innovation and Technology: Artificial Intelligence as a Driver of Change in Economy, Governance, and Society
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New Frontiers and Challenges of AI‑Driven Marketing
Technology Intelligence: From Assessment to Strategy
Artificial Intelligence, the state, and society
Scientific and technological cooperation among BRICS countries: challenges and prospects
Date: May 20, 10:00 AM - 12:00 PM
Venue: Birzhevaya Lin., 16, room 539
Date: May 22, 2:30 РM - 4:30 PM
Venue: Birzhevaya Lin., 16, room 539
Date: May 20, 10:00 АM - 12:00 PM
Venue: Birzhevaya Lin., 16, room 543
Subsection: Aspects of designing AI solution
Date: May 22, 10:00 AM - 12:00 PM
Venue: Birzhevaya Lin., 16, room 539
Subsection: AI, Economics, and Society: Opportunities and Risks
Date: May 21, 5:00 РM - 7:00 PM
Venue: Birzhevaya Lin., 16, room 543
Date: May 20, 10:00 AM - 12:00 PM
Venue: Birzhevaya Lin., 16, room 539
Section chair: Linda Girsch
Contact details: sbas@itmo.ru
Section language: Russian
The session is devoted to exploring the transformational potential and current challenges of applying artificial intelligence in modern marketing practice.
The main objectives are to analyze advanced AI solutions for audience segmentation, content personalization, predictive analytics, and advertising campaign optimization, as well as to discuss ethical and operational barriers to AI implementation.
Target audience: marketing researchers, data analysts, digital strategists, and practicing marketers interested in enhancing the effectiveness of marketing strategies through AI. The session is expected to include presentations on the following topics: AI-driven customer journey mapping, generative models for content creation, real-time advertising optimization, data privacy preservation methods in AI systems, and case studies of successful AI integration into marketing campaigns.
New Frontiers and Challenges of AI‑Driven Marketing
Date: May 22, 2:30 РM - 4:30 PM
Venue: Birzhevaya Lin., 16, room 539
Section head: Lyubov Silakova
Contact details: sbas@itmo.ru
Section language: Russian
Modern business and entrepreneurship face not so much a shortage of technologies as the problem of their meaningful selection and integration.

The section focuses on Technology Intelligence, systematic methods of analysis, evaluation, and forecasting that transform emerging technologies or technologies in the early stages of maturity into the basis for competitive strategies, sustainable business models, and products with high market acceptance potential. We consider the entire chain: from a scientific idea in a university laboratory to its transformation into a market product or public policy.
Technology Intelligence: From Assessment to Strategy
Section head: Yuri Kabanov
Contact details: sbas@itmo.ru
Section language: Russian
The session will focus on the socio-humanitarian aspects of AI development and its impact on society and public governance. The results of research conducted by the E-Government Technology Center at ITMO University and the Higher School of Economics in St. Petersburg will be presented.
Artificial Intelligence, the state, and society
Subsection: Aspects of designing AI solution
Date: May 22, 10:00 AM - 12:00 PM
Venue: Birzhevaya Lin., 16, room 539
Subsection: AI, Economics, and Society: Opportunities and Risks
Date: May 21, 5:00 РM - 7:00 PM
Venue: Birzhevaya Lin., 16, room 543
Date: May 20, 10:00 AM - 12:00 PM
Venue: Birzhevaya Lin., 16, room 543
Section head: Evgeny Kapoguzov
Contact details: sbas@itmo.ru
Section language: Russian
Scientific and technological cooperation among BRICS countries: challenges and prospects
2025
FTMI ITMO
CONTACT
Ksenia Klimshina
kklimshina@itmo.ru
Head of the Center for Research Organization Faculty of Technological Management and Innovations