From Idea to Global Product in GameDev and AI/SaaS: Selection — Building — Growth
11-22 august/ оnline (Eng)
about DU Lab
Disruptive Unicorn Lab
is a growth environment for early-stage startups in GameDev, AI, and SaaS. We support projects from the idea stage all the way to entering international markets.
International partners
ITMO University + invited experts from global innovation ecosystems
we explore how AI can support project design, strategy, and management
AI is a tool
We focus on people and practice
DU Lab is a space for team collaboration and hands-on learning through real challenges
Summer School DU Lab
A two-week online intensive that helps you master the key approaches to startup development and test your creative and tech ideas in GameDev and AI/SaaS — all under the guidance of top mentors.

Open to everyone who wants to: validate a startup idea, find a team, explore how to use AI in a product or game
11-12 August
Format: Online (in English)
  • 1100
    applications
  • 120
    main track participants
  • 80
    participants of the GameDev track
  • 71
    expert & speaker
  • 37
    countries
  • 12
    school days
Mentors
Tracks
GameDev
Build a game from scratch to a Vertical Slice
Launch an AI-based project with solid unit economics
AI/SaaS
Students
Designers
Researchers
Founders
Developers
Producers
Who can apply

Idea

Prototype

Investments

Pre-pitch

What will you get from DU Lab?

Global Community

Team

DU Lab Summer School 2025
August 2025
Format: Online (in English)
Prepare your startup project in GameDev or AI/SaaS in just two weeks under the guidance of top mentors from Russia, China, Mexico, Brazil, Argentina, Colombia, Peru, Thailand, and Malaysia
2 weeks of intensive work
Access to industry experts
A global GameDev and AI/SaaS community
Lectures, practical sessions, workshops, Q&A
organizer
AI Talent Hub is a coordinator of AI dimension. The largest master's degree programme in artificial intelligence at ITMO University implemented in partnership with Napoleon IT
Yulia Trabskaya
Head of the Center for International Projects at FTMI ITMO University, PhD, Associate Professor at ITMO University
Director of DU Lab and Science Track Coordinator
First Deputy Dean of FTMI ITMO University
Andrey Starodubtsev
Head of Resources at DU Lab
Andrey Anfinogenov
Dean, Head of the Master's Degree Program, entrepreneur, investor
Anna Kotova
Deputy Dean of FTMI ITMO University for Partner Relations
Ideological Inspirer DU Lab
Coordinator for Partnerships with Russian Partners
Deputy Director of FTMI ITMO for Investments, Investment Director of Kirov Group Ventures and ITMO Startup studio
Elena Morozova
Coordinator for Partnerships with Russian Partners
Diego Arbildo
Curator of the International Partnerships Department at FTMI ITMO University
Head of International Partner Relations at DU Lab
Head of the Marketing Office at FTMI ITMO University
Olga Kokorina
Head of Promotion at DU Lab and Coordinator of the Cultural and Entertainment Program
Anton Potsulin
Head of the Business Department at the Center for International Projects, entrepreneur, lecturer at FTMI ITMO University
Curator of the Center for International Projects at FTMI, ITMO University, Head of the Engineering and Technical Service at Senezh University, founder of the international competition group «Start the Game»
Mariam Karpova
Nikolai Rzhevsky
Head of Products and Projects, specializing in AI-based innovations and accelerating early-stage startups
Program Director, DU Lab Summer School
Coordinator for Partnerships with Russian Partners in the Field of Game Development
Project manager DU Lab
Project Manager at the Center for International Projects at FTMI ITMO University
Yaroslava Masyagin
Lead Organizer of the "Future Talk" foresight session — a telebridge featuring official representatives and experts from Russia and Latin America. Track Coordinator for Global Business at DU Lab School
partners
With the support of the first Game Development and Interactive Media College in Kyrgyzstan
Games, education, events - development and implementation of any projects in the gaming industry
The DU Lab Summer School is supported by EQUAA, an international accreditation organization. EQUAA's goal is to improve the quality of both educational programs and universities in general.
Among the universities accredited by EQUAA, the IÉSEG School of Management (France) which is in the top 50 of the QS ranking for the quality of the Masters in Marketing educational program, Florida International University (USA), ESIC Business & Marketing School (Spain), ISAE Brazilian Business School (Brazil), Universidad Iberoamericana de Ciudad de Mexico (Mexico), Universidad Cientifica del Sur (Peru), Montpellier Business School (France), Skolkovo School of Management, St. Petersburg International Institute of Management IMISP and many others.
DU LAB SUMMER SCHOOL PROGRAMME
FIRST WEEK (11.08-17.08)
17:00 -19:00 – Opening of the Summer School
Opening Plenary
10:00-11:00 — Soft-Landing in ASEAN: How APU’s ASBX Turns Student Ideas into Regional Start-ups
Prof. Angelina Yee Seow Voon,
APU Director of Research & Enterprise, Malaysia
Presentation
Case-based lecture
Dr. Zhang,
Dean of the College of Innovation and Entrepreneurship, Jilin International Studies University(JISU)
11:15–12:15 — University-Driven Innovation in China: From Idea Evaluation to Customer Discovery
12:30-13:30 — The startup ecosystem of Argentina
Enrique Ignacio Ferrer Vieira,
Ambassador Extraordinary and Plenipotentiary of the Argentine Republic to the Russian Federation
Lecture
Workshop
Sandra Bit-Varda,
Serial entrepreneur, mentor, Founder of B5 Research lab, ex-CPO of the startup Medixspace B.V., UAE
15:00-16:45 — How to Use AI Tools in product discovery?
17:00–18:30 Customer Discovery 2.0: How GPT Accelerates Early Validation
Mr. Dicson Ferney Quimbayo Diaz,
Entrepreneurship coordinator in charge, Center for Entrepreneurship, Javeriana University Incubator, Colombia
Workshop (Live Demo + Cases)
Lecture
Eugenia Deusheva (Jane the Limitless),
Innovation Expert, ex-BCG, UAE
18:00-19:00 Human & AI Collaboration in the era of Intelligence
16:30-17:45 — Start‑Up Chile: Equity‑Free Grants for AI and B2C SaaS Startups
Macarena Villalobos,
Scouting Manager of Start up Chile Program
Startup Program Overview and Q&A
Lecture with Demo&QA
Max Makarov,
Product Owner at AI Talent Hub, Lead Tracker and Mentor at ITMO Accelerator
Beloklokov Sergey,
Co-founder of the Napoleon IT Group of Companies
14:15-16:15 — Marketing for Startup - How to talk to your customers
12:00-13:45 — Building and Customizing Your Own AI Agents for Product Tasks
Andrey Kuzminykh,
Founder of Andre AI Technologies, Mentor at AI Talent Hub
Lecture with Demo&QA
Lecture
Pavel Podkorytov,
CEO Napoleonit.ru, Co-founder AI Talent Hub
Sudjian Edward,
AI & Backend engineer, hands-on LLM experience at startups, ITMO student
10:30-11:30 — Prompt Engineering for Product Discovery
11.08.2025
13:00:13:30 — Welcome Address: Latin American Countries
Mr. Domingo Garcia,
President of the Latin American Chamber of Commerce in Russia CCLAR
Welcome Address
Case-based Lecture & Q&A
Anastasia Nikolaeva,
Financial modeling consultant with 10+ years in high-growth companies, he has helped 100+ startup founders worldwide and builds practical tools to simplify unit economics and forecasting
15:45-16:45 — Start-Up Chile from the Outside: A Practical Guide for Founders
17:00-18:00 — PUJ Incubator – Supporting Early-Stage EBCT in Latin America
Mr. Dicson Ferney Quimbayo Diaz,
Entrepreneurship coordinator in charge, Center for Entrepreneurship, Javeriana University Incubator, Colombia
Presentation with case and Q&A
Case-based Lecture & Q&A
Katherine Andrea Delgado Vargas,
Director of Entrepreneurship, Universidad Bernardo O’Higgins, Chile
18:15-19:15 — Chile: A Global Testbed for Science-Based and Deep-Tech Startups
19:30-20:30 — From Idea to Investor-Ready Startup: The NEXUM PUCP Roadmap
Ms Indira Carbajal,
Senior Incubation Analyst, NEXUM Incubator, Pontifical Catholic University of Peru (PUCP)
Lecture with practical case demonstration
Lecture with practical case demonstration
Guillermo Usandivaras,
President of Fundalat (Foundation for the Development of Latin America and the Caribbean)
20:45-21:45 — Innovation for Development: Practical Cooperation between Latin America and Eurasia in Energy, Technology, and Education
12.08.2025
15:00-16:30 — Building a Wellness Startup in China
Dr. Mary Rumyantzeva, Ph.D.,
Founder & CEO of a wellness startup in China, product and market researcher and consultant.
Case-based lecture and Q&A
Workshop
Wei Guoliang,
The Secretary-General of the High-tech Enterprise Association of Fangshan District, Beijing. The Chairman of Beijing Zhongguancun Interconnection Technology Incubator Co., Ltd.
15:00-16:30 — Various Opportunities for Developing Startups in China
13:45-14:45 The Startup Ecosystem of the Philippines: Local Opportunities and Case Studies
Amerigo Tatel,
CEO, Alliance of Southeast Asian Entrepreneurs in Russia
Roman Gaintdinov,
Digital Attaché, Trade Representation of the Russian Federation in the Republic of the Philippines
Presentation and Q&A
Presentation and Q&A
Nick Ponomarev
- ORBIT Startups - Investment Associate
- ALONSY | GROUP - Advisor
12:30-13:30 — Beyond Market Access: Leveraging China for Technology Transfer and Global Expansion
11:15–12:15 — Startup Ecosystem of China: The Zhejiang University Perspective
Dr. Amel Amrouche,
Zhejiang University, China
Case-based lecture and Q&A
Presentation and Q&A
Dr. Chakkrapong Kuensaen,
Head of Digital Innovation Program, International College of Digital Technology, Chiang Mai University, Thailand
9:15-9:45 — Thailand's Startup Ecosystem: How to Build a Business on the Islands
13.08.2025
14.08.2025
15.08.2025
SECOND WEEK (18.08-22.08)
16.00-17.00 — The ESG Advantage: How Impact Becomes a Market Differentiator
Theresa Doan,
Bedayat Incubator, UAE
Lecture
Lecture
Germán Beber and Aranzazú Arangui,
Representatives of UNER University, Argentina
17.15-18.15 — Responsible AI in Emerging Economies: From Public Trust to Competitive Advantage
18:30-19:10 — Launching a Startup in Peru: Challenges and Opportunities Through the Eyes of an International Team
Silvia Eugenia Caceres Chalco,
Founder & Industrial Engineer at QUI9 - Pioneering FoodTech solutions through engineering excellence, Peru.
Anton Potsulin,
PhD in Economics,Business Expert, Entrepreneur, Russia.
Giovanna Godoy,
Nutrition expert, who has transformed the habits of 450+ people and is setting new health standards in the business world, Brazil.
Masterclass
16:00-18:00 Financial Model in Action: Subscription Business Case
Anastasia Nikolaeva,
Financial modeling consultant with 10+ years in high-growth companies, he has helped 100+ startup founders worldwide and builds practical tools to simplify unit economics and forecasting
Lecture + Hands-on Workshop
Case-based lecture + Q&A
Mr. Belkacem Touat,
B2B Customer Value Manager in Ooredoo Algérie
13:00-14:00 — What Customers Really Value: B2B Lessons for Founders
15:00-16:00 — Digital Quick Wins — From PyME Pain to Measurable MVP
Mg. Paula Beyries,
Minerva UNLP, Argentina
Case-based lecture and Q&A
Lecture + demo
Jean Carlos,
CEO Marketing Publics, Peru
18:45-19:45 — Pitch & Storytelling: From Human Story to a 60-Second Startup Pitch
20:00-21:00 — Why Now / Market Timing
Itamar Angeles,
CEO MONO&CO Group S.A.C., Peru
Lecture
18.08.2025
Self work before mentoring session
Academic session
10.00−21:00 — Conference Evidence-based decisions in management
19.08.2025
10:00-12:00 — Mentor Session 1
Closing Mentoring Session
Closing Mentoring Session
12:00-14:00 — Mentor Session 2
15:00-16:30 — DU Lab Summer School Fin
20.08.2025
21.08.2025 (additional activities)
22.08.2025
Frequently Asked Questions
how to contact?
2025
FTMI ITMO